Marigold PR — 10 Year Anniversary
A decade of building trust, creating visibility, and helping brands turn communications into meaningful business impact.
The Beginning
Marigold PR was founded by Katie Pringle and Bridget Hoffer to build a PR agency rooted in relationships, trust, and business impact. Built through hustle, strong partnerships, and reputation, Marigold quickly established itself.
Establishing the Agency
Marigold worked with organizations including Food Banks Canada and War Child while building a reputation for strategic communications. The agency signed its first cannabis client and recognized early that PR would become critical in regulated industries. Katie Pringle was named PR in Canada’s Top 40 Under 40.
Leading Cannabis Communications
As legalization reshaped the market, Marigold became an early leader in cannabis communications. The agency helped brands navigate one of Canada’s most regulated industries while earning national media recognition across The Globe and Mail, CBC, and leading trade publications.
Growth Through Trust
Marigold’s work expanded across Canada and the U.S., strengthening national and international media relationships. The agency became trusted by Canada’s largest cannabis businesses to build credibility. Katie also spoke internationally in Malta, expanding Marigold’s global profile.
Adapting During Uncertainty
Marigold pivoted during the pandemic, launching virtual events and digital-first campaigns keeping communities connected. The team created a global women’s conference that brought together hundreds of participants worldwide and was recognized as Top Agency at the ADCANN Awards.
Expanding Impact
The agency continued rapid growth across regulated and B2B sectors while expanding owned events and industry platforms. Its virtual conference engaged more than 5,000 people, and Marigold launched Tether, now Canada’s leading budtender network.
Building Beyond PR
Marigold expanded into influencer campaigns and integrated activations while building Canada’s most influential budtender community. The agency continued evolving beyond traditional PR and was named Agency of the Year at the O'Cannabiz Industry Awards.
B2B Leadership
Tether expanded nationally through events and custom campaigns, while Marigold strengthened its leadership in B2B communications, delivering significant growth for clients like Vantage Hemp, Hangcha and Canlift Equipment.
Brand Legacy
Marigold launched Radicle Femmes, events that empower women in cannabis, while continuing Tether’s national growth. Katie was recognized with the Grow Up Awards Top 50 Cannabis Leaders Award. The year also marked Bridget’s retirement after helping build the foundation of the agency.
Scaling & AI Impact
The agency’s work now impacts AI search visibility, creating new results for our clients. We scaled our owned platforms Tether and Radicle Femmes to record-breaking years, while increasing our global footprint. Katie joined the Bloom Collective board.
Celebrating 10 Years
Marigold celebrates a decade of resilience and impact — 10 years of helping brands build trust, visibility, and meaningful business results. With strong partnerships, industry leadership, and growing owned platforms, the agency looks ahead to its next chapter of experiences, community, and growth.
