VIDEO: Discover how earned media and PR influence AI search results. New research shows 84% of AI citations come from earned media, making credible media coverage increasingly important for brand visibility.

As 2026 comes to a close, Marigold PR invites you to join our team and partnering brands for the 3rd annual Radicle Femmes Holiday Networking in Toronto.

As Canada’s cannabis exports gain momentum, with $218 million worth of medical cannabis exported in the 2023-2024 fiscal year,

In today’s fast-moving digital world, brands can’t rely solely on advertising or press coverage to connect with their audiences.

Crises can arise at any time—whether it’s a product recall, negative media coverage, or a social media controversy.

Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived.

Budtenders are the heartbeat of the cannabis industry. As frontline experts engaging with consumers daily, they shape customer perceptions, drive brand loyalty, and influence purchasing decisions.

More than 95% of links cited by generative AI are non-paid media. That stat alone should make any brand take a fresh look at how they’re showing up online.

ICBC Berlin has become Europe’s leading cannabis B2B conference Canada’s cannabis industry is at an inflection point.

Over the past three years, Tether has grown from a small handful of like-minded industry professionals to a thriving community of over 5,200 Budtenders across Canada. To celebrate this three-year milestone Tether is hosting its biggest event yet, coming to Ottawa on August 20, 2024.

Since cannabis legalization over five years ago, the industry remains dominated by men and hindered by the same glass ceiling we see in conventional industries. 

Tether, Canada’s Budtender community powered by Marigold PR, surveyed over 200 Budtenders from across the country to hear their industry perspectives and learn more about what they want from brands, retailers and the cannabis industry as a whole.

Celebrating milestones in the construction and manufacturing industries is a valuable opportunity for businesses to showcase their success

Although it feels like summer only just came to a close, brands are preparing for a rise in sales and a shift in consumer purchasing

Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands The cannabis industry is undoubtedly one of the fastest-growing industries

Budtenders establish brand loyalty and act as the face of cannabis retail. Tether, Canada’s budtender community, surveyed over 300 budtenders

The search for the perfect gift can take forever. Why not help to lead consumers to the best gifts for the cannabis consumers and

An effective and creative public relations strategy is essential for cannabis retailers to engage the community and industry

Your personal brand is a combination of your pursuits, actions, and reputation. Understand and prioritize your values and you’ll know how to