Growthill: Establishing Authority Through Strategic PR

The Challenge

Growthill helps service-based businesses improve operations, leadership, team performance and growth. Following a brand positioning project, the company wanted to build greater awareness and establish its founders as credible voices in the business community.

Marigold PR developed a focused seven-week media relations campaign designed to turn Growthill’s expertise and client success stories into earned media, thought leadership and new business credibility.

The Strategy

Marigold built the campaign around two complementary stories: Growthill’s business expertise and the real-world impact of its work with clients.

The program included targeted outreach to 40–50 business, trade and local media contacts, thought-leadership pitching, media interview preparation and the development of a sales kit incorporating Growthill’s positioning, business pillars, founder bios and client relationships.

The Results

In just seven weeks, Marigold secured two significant earned media features with a combined potential audience of more than 13.6 million unique monthly visitors.

Featured coverage included:

• Authority Magazine — Mike Taylor of Growthill: 5 Things You Need To Know To Create A Successful Service-Based Business

• BurlingtonToday — Marilu’s Market Takes Old-School Grocery Model Into Modern Success

The Authority Magazine feature positioned co-founder Mike Taylor as a business expert, while BurlingtonToday demonstrated Growthill’s impact through its work with a longstanding local business. The campaign report identified both as strong opportunities that aligned with Growthill’s positioning and increased its visibility.

Extending the Value

Marigold amplified 100% of earned coverage through its LinkedIn and newsletter channels. Social content generated a 6.55% average engagement rate, while two newsletter features reached 4,528 inboxes with a 32% average open rate.

The campaign also created a new sales asset for Growthill and generated direct introductions to two relevant companies, extending the work beyond awareness into business development.

The Takeaway

For service-based businesses, expertise becomes more valuable when other people validate it.

Marigold helped Growthill turn its knowledge and client results into third-party credibility, thought leadership and practical sales tools—building a stronger foundation for future PR and business development.